Emerging with One Heart
Concordia Lutheran Church needed a strong visual story for its two-year fundraising campaign following the rise of the pandemic. As a community organization, Concordia relies on people, and its members had been feeling lost and out of touch with each other.
EMERGE became a common phrase within the church, and with an emphasis on togetherness, the campaign became: Emerge with One Heart.
Close ties to the church’s current brand was key as the campaign needed to feel like a natural progression and not a complete departure, since many had been absent for over a year. So maroon, red and gold maintained its warmth, but shades of mature green brought freshness and a nod to nature/growth.
